Increasingly expensive, is the Tesla Model 3 still well positioned?

Increasingly expensive, is the Tesla Model 3 still well positioned?

Prices for the Model 3 have skyrocketed since the beginning of the year. Even though it was very well positioned against the competition in January, is the “little” Tesla still a good deal?

Remember. In January 2021 Tesla struck a hard blow on the French market by lowering the prices of the Model 3. The access version, at the time called Autonomie Standard Plus, had gone from 49,990 to 43,800 euros. Conversely, the Performance fell from € 65,990 to € 59,990.

For the entrance ticket, this had a big advantage: dropping below the 45,000 euro threshold, the ASP benefited from the maximum bonus. At the time it was 7,000 euros. Who then gave a Tesla Model 3 to 36,800 euros in deducted bonus. A really hot price, especially as the vehicle didn’t have discounted amenities, notably offering a range of 448km.

Clearly, taking into account the performance, range, equipment or even the size of the vehicle, it was almost unbeatable. We dare to say, it was a good deal. To understand how hard Tesla was hitting, at the time a Peugeot e-2008 GT was on display for 41,950 euros excluding bonuses, with much more modest performance and a range of only 320 km. A Volkswagen ID.3 family was as expensive as the Tesla, but smaller and less “trendy” branding.

But if Tesla’s prices have remained stable throughout 2021, that’s a different story in 2022. If you’re a faithful reader of Automobile-Propre, you know, Tesla has been chaining up price hikes since January. The brand reflects the increase in the prices of raw materials and transport. Some will think that he wants to take advantage of the craze for his vehicles too …

Increase up to € 10,500, bonus excluded

Take the entry model, now simply called Model 3. Still exhibited at € 43,800 in early January, it rose to € 44,990. Then two increases in March brought the price to € 46,990 and then to € 49,990! Add another € 3,500 in the May / June period and you now have € 53,490. Added to this is a loss of bonus, with 3 hours in a bracket with a € 2,000 assist.

If we put the bonus aside, the Model 3 has increased by € 9,690 in six months! And that’s not all. The other variants also suffered inflation. The Long Autonomy version went from € 51,990 to € 62,490 in a few months, with an increase of € 10,500. For Performance it’s not that bad, with an increase of 6,500 euros and a last price of 66,490 euros.

Of course, the increases concern most brands. But with Tesla appearing to have had a heavy hand, one wonders if the small Tesla sedan remains well positioned in the ever-changing electric car market.

On the entry-level side, the ID.3 already has less to be ashamed of. It is currently offered in a single Pro Performance Active version, with a 204hp block and good equipment, for € 44,680. But the range is shorter, with 415 km, while the Model 3 now announces at least 491 km thanks to a new battery.

Above all, we know that the ID.3 is smaller. For similar dimensions among generalist companies, we find for the moment rather SUVs and crossovers. And one of them has just made a notable launch, it’s Kia with its EV6, close in size to Model 3. The Korean is less muscular, but shows a good range of 528 km. Its starting price is € 48,690, in Air Active finish. With an advantage: the ability to negotiate to lower the price below € 45,000 and have the maximum bonus, definitely forgotten by Tesla. Note that in one year the Kia has increased by “only” 700 euros.

The BMW i4 has its say

If we are to look at the premium competition, things could also go wrong for the Model 3. New annoying rival, the BMW i4, shown starting at 59,950 euros, a price that places it between the classic Model 3 and the Model 3 Grande Autonomy. At this price we have a 340hp block and a range of 590km.

The price / performance ratio is therefore well aligned, and this time there is no shortage of notoriety in the BMW house! Clearly the Bavarian has become competitive, as he has hardly touched his price since the opening of orders a year ago, with just 250 euros more. BMW wanted to stay below the € 60,000 threshold that gives access to the bonus!

Read also
Comparative test: can the BMW i4 stand up to the Tesla Model 3?

Tesla has a bit of a head start for the beefier variants, with the i4 M50 at € 73,750, compared to € 2,100 in a year. This is therefore more than the 66,490 euros of the Model 3 Performance, which offers a little more autonomy (547 km against the 520 of the German).

Obviously, the comparison and choice of an electric vehicle is based on a series of criteria, not on a simple price / range calculation. Tesla thus has the advantage of its “Superchargers” network, which however is beginning to face the fierce competition from the Ionity network to which BMW has access. Customers of the i4 also benefit from one year of Ionity free recharge.

Another important aspect of the moment: delivery times. And they don’t play in Tesla’s favor. Access Model 3s will not be delivered until January 2023. Some customers who are in a hurry may therefore look elsewhere.

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