We all know what surface skin aging looks like. Wrinkles, sagging, dullness and discoloration become more prevalent as we age, and there are many products out there that promise to “fix” these concerns. The problem with traditional anti-aging products, however, is that the results they deliver tend to be limited to only the surface, which means they tend to ignore the root cause of the changes in their skin. But as we learn more about the key role that cellular health plays in the overall health of our skin, new technologies have emerged to address these issues at the source – and Ideo Skincare is leading the charge.
The brand, launched last year with a single product, the Ideo Skin Memory Serum ($175), has found a way to translate what we know about health. brain aging in the skin care industry. Neurochemist John Blass, MD, spent more than three decades studying Alzheimer’s disease and brain regeneration and found that a combination of three ingredients — malate, antioxidants and resveratrol — could help brain cells regenerate their ability to function. After witnessing the life-changing results this “RMA” complex had on his neurology patients, he realized it could have similar results on the skin when applied topically.
According to Andrew Shemin, founder of IDEO, Dr. Glass found that cells begin to age as a result of slowing metabolism. “The cellular metabolic cycle consists of dozens, perhaps hundreds, of individual chemical reactions that turn fuel into energy to do all the things a cell has to do,” he says. “When metabolism slows down, you have oxidation in the cell, which is basically rust. In the same way that rust destroys iron, oxidation damages parts of the cell, and it’s specifically a problem for telomeres, which is your DNA.”
Do you know that if you remove the plastic cap on the end of a shoelace, the whole thing starts to wear out? Well, the same thing happens in your cells when your telomeres are compromised. “Telomeres are to your DNA what that plastic cap is to your shoelace,” explains Shemin. “When they’re damaged, the DNA breaks down and things don’t move as they should, so you have a chaotic reaction in the cell that leads to cell death, wrinkles and discoloration because all the chemical factors are falling apart.”
RMA – which is made up of resveratrol, malate and antioxidants, and is the key complex in Ideo’s Skin Memory Serum – prevents this “chaos” from happening. “As malate accelerates the [cellular] metabolism, there are fewer oxidative factors, and resveratrol and antioxidants support this process by scavenging any remaining free radicals and oxidative factors in cells,” says Shemin. “Basically, they all work together so that the chaos created by metabolism slowing down is less present. , because the malate prevents that from happening and the resveratrol and antioxidants clean it all up.”
The serum itself has a viscous, milky texture, but it doesn’t get sticky or gooey when you apply it to the skin – it just melts and starts working. I’ve been using the serum for a few months now (I alternate between it, a retinoid, and an AHA skin rejuvenating serum every night), and because it’s so hydrating on its own, I can skip my usual hylauronic acid serum and get right into my Moisturizing – It’s a great one and only serum, and I especially love it on nights when I don’t feel like dealing with an entire multi-step routine.
It instantly makes my skin look plumper and more radiant, and over time I’ve noticed a significant difference in the visibility of my fine lines and discoloration spots. Overall, my skin is healthier, smoother, and less dull – which is everything I could ever hope for from a single serum.
I’m not the only one who can benefit from the serum’s technological formula. As one reviewer writes, “This serum saved my skin! After using this product, my skin looks and feels healthy. Fine lines have been reduced, my face overall looks brighter, and age spots are gone.” Another calls it “basic” in their skin care routine and notes that “they’ve never found a serum [they] love it as much as Ideo.”
While $175 a pop isn’t exactly cheap, trust me: with so much incredible science to back up its benefits, these things are absolutely worth it. What if you’re still undecided? You can get a trial size of $35 to see what all the hype is about before you fully commit.
Want to be the first to hear about the latest (and best) SHOP product releases, custom collections, discounts and more? Sign up to receive the information straight to your inbox.
Our editors independently select these products. By making a purchase through our links you can earn a commission from Well+Good.
#Ideo #Skincare #Backed #Science #Works #goodgood