Waste: UK supermarket removes expiration date on 500 fresh products

Waste: UK supermarket removes expiration date on 500 fresh products

The measure, which will apply from September, aims to reduce “the volume of food waste in British households by asking customers to exercise their judgment,” according to the chain.

British supermarkets Waitrose announced on Monday that they would be withdrawing recommended expiration dates on nearly 500 products to avoid discouraging their customers from eating still good food and thus fighting food waste.

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From September Waitrose will remove “Best before(to be consumed preferably by), indicative date beyond which the consumption of a product remains safe, on almost 500 fresh products, in particular packaged fruit and vegetables, the company announced in a press release.

The British “throw away 4.5 million tons of food every year”

This measure “aims to reduce the volume of food waste in British households by asking customers to exercise their judgmentwhen deciding whether a product is still consumable, the high-end supermarket chain added. “Food waste is still a big problem“and British families”throwing away 4.5 million tons of edible food every yearsays Marija Rompani, director of sustainability at the John Lewis department store group, the parent company of Waitrose.

The indicator “Best beforeit is essentially linked to the taste or nutritional quality of a product, and corresponds to the “date of minimum duration“in France. On the other hand, the claim”use for“(consume first), which appears on perishable products, is a must and its non-observance presents health risks, as does the expiration of consumption across the Channel.”We estimate that removing dates from fresh fruit and vegetables could save the equivalent of 7 million baskets of food from the trash.“, According to Waitrose.

The company is following in the footsteps of other British brands, such as the giant of the sector Tesco, which had removed the recommended consumption dates on a hundred products from 2018, or more recently Marks and Spencer which had done the same on 300 references. Morrisons, another supermarket chain, announced in January that it was removing not the recommended date but the expiration date on 90% of its private label milk, encouraging its customers to smell the contents of the bottle to know it is always. good.


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